Depends on the group (small group) at one of idea conception methods, participation member each one of meeting freely extravagantly to put out idea, heterogeneity of mutual conception of making use, it is the group consideration method conception method that furthermore you probably will produce many idea, by associating. Abbreviating, even "breast" "BS" and so on you say.

In the background "for this person being able to think in trivial idea, there is the thought perhaps, it makes another splendid idea to the other attendee flash," by the fact that idea is produced with free conception, it aims for the fact that stimulus is given to brain of the other member.

The American ad agency BBDO (reality BBDO Worldwide Inc. ) Being something which A F Osborne (Alexander F. Osborn) who is the vice president devises in approximately 1940, as "the thing which charges to brain", this way it called. As for Osborne himself, when "1 person of the discussion participant puts out idea, as for him you scratch the creativity the majority automatically for another idea and can stand. Simultaneously with that that idea, has expressed that power source of association of other participant everyone is stimulated ".

The case where ?????????? is done there is a following kind of rule.

1. You do not criticize. Criticism and judgement and the opinion for the idea which is submitted remove in the breast
2. Extravagant idea is welcomed. Trivial idea and rough idea, the misjudgement idea is welcomed
3. The quantity of idea is calculated. Idea many extent is good
4. It corrects the idea of others, improvement, it develops and connects. You welcome also the improvement plan and combination etc. of the idea which is put out

Typical ?????????? with 5 - 10 participants (even ????? you call) it is done, among those leader part raises the record person in charge (depending upon when problem and theme, recording the idea where, the record specialty) is put out keeps. It is the technique which in the form which it simplifies can be applied even at the usual meeting, but it is not useful to decision making and adjustment.

The idea which is put out does rearrangement analysis extracts original idea keeps doing job such as washing finish of the problematical point separately from the breast, truly. Among USthere is many alsoa thing which is used with combination with the KJ method.