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Sales Force Automation |
SF a/sales fourth automation/business support system |
Originally, Rep (the abbreviation of sales representative: By the fact that you establish &
manage business process, there being fluctuation in the staff in the business unit of the
Teledyne Ryan Aeronautical whose ratio of separated workers is high the sale necessary personnel)
with the contract employee who is called to be many, it was the word which displays the concept
that it will make the quality of sales fixed. You can call the thing which aims toward the
automation of business process aiming toward the automation conversion of business processings
process OA (office automation) vis-a-vis being. |
The concept of SFA changed with age, progress management function of the business talk due to
business daily report function and the like (management of the contact, management and appraisal
resultmanagement of conduct), the groupware and the information joint ownership function etc.
which is the business circles due to the customer database were emphasized the time where it
starts being introduced by US, was many a thing which is introduced as the tool where the
support of the business person individual with the information joint ownership offer of business
section, and business section manager manages the business person in charge.
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After that making use of the customer database which is managed monistically furthermore, by the
SFA system, analyzing the customer list, you say that you anticipate and extract the customer and
the superior customer by the fact that the element of database marketing and campaign management
etc. is added, "from includes to business operations" application empty to marketing activity of
business section "it reached the point where evolution of the company-wide sale support tool
which" is shown. From this time, as for SFAit becomes many to be handled as the part of CRM.
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As a standard mechanism, other than customer information, contact past record and process of
business talk and business schedule are accumulated to the database, those which progress
circumstance of business matter and the possibility of matter formation are shared inside the
business team. It reaches the point where by the fact that these items of information are shared
are converted, it removes the wastefulness of the business operations which are private play to
that, is active strategically section altogether business vis-a-visthe customer anddoes. |
In addition, there is also a tool which includes function and business area information and
refers to the business data the function etc. which estimated customer information and the
information etc. of sale which were gathered from each section offer to the business person in
charge. Furthermore when the system which actualizes the customer correspondence where by the
fact that it is linked with the basic system which handles inventory information and the like,
you use the Mobile terminal and the portable telephone from ahead going out, acquires stock
circumstance and estimate, etc. is fast is included to SFA, it is.
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