It is the net principal occupation enterprise where everything of business process completes with Internet. Internet pure player, click & click and(the net to be born) with there are also times when you say.
Vis-a-vis this, the enterprise which manages real business and net business is called click & the mortar.
In the dawn when Internet and Web start spreading generally, the store (the Web sight) if there is a sufficient fund which is ready, it was possible to develop business to global, the net business where maintenance cost and the like of the store is not required received attention as a "new business model". It means that this expectation is connected to the dot COM bubble.
But, in around 1999 with the business model of the pure player as for increasing the big profit it reached the point where it assumes that it is difficult, depending upon the primary factor such that it reaches the point where marketing cost is required for customer induction with the increase and the like of the Web sight.
However, the enterprise which succeeds in brand construction is advancing business profitably even with the pure prayer. For example Amazon dot COM of book store, e-Bay of auction and Yahoo of portal! The trade bond of banking facilities and the optimistic market etc. of the shopping mall hit to that.
However, because the agency company of the customer to whom the Amazon dot COM has entrusted the physical distribution in the United States is purchased in the rival, it constructs physical distribution center inevitably at the respective company, does not have conversion from management it makes unavoidable, e.g., also enterprise such as the ?? trade where very the point where it is the non store is thought as strength begins store development, gradually also the example which stops being "the pure" pure player is seen.
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