Gartner Column: As for the 4th Microsoft NET strategy
why it is difficult knowing?

here is information the Microsoft regarding NET strategy abundantly but, the person whom you think that another entire picture the clamp is difficult, probably is to be many. As for the cause of that, you think that the place where to the ambiguity of the brand strategy of the same company it is large.

NET It is the comprehensive vision which decides the Microsoft future, but, the same company seems that excessively includes many meanings in this word too much. 1: Web service strategy, 2: The loose coupling which actualizes Web service type programming model, 3: The close coupling type programming model which becomes the succession of COM+, 4: Name of the mere server product family, and so on with the brand which NET with is said to the element which was said entirely has been given. Being able to give many meanings in one word, as for we would like to making extensive concept it is understood, but, for example, (at least at present time) to Exchange Server and the like which almost does not have relationship, NET the fact that the brand is given probably is the just a little going too far in Web service?

The ambiguity of the same company is not the story which starts soon. For example, it was confused the developer with the meaning of differing the terminology of COM and OLE etc. depending upon time. The case where you argue NET concerning, by the fact that it makes whether you speak NET concerning some element clear, the one which it tries to avoid confusion probably will be good.

Microsoft NET (here, you say in sense of 1) with as for those which you aim, is reform to offer business of Web service from the business which centers software sale. Method itself of thinking, "software as a service" is the vision where the oracle and the sun are preceding, but, with these visions focusing hit to the business model of ASP which until recently offers the monolith type application of sort with rental system. You can call with the vision "of service" of the new meaning, of combining on user side and offering possible application function by way of Internet that Microsoft for the present is preceding.

As for the normal ?… expedient which is taken the occasion where it embarks on the market whose Microsoft is new, not only below and it offers also the important superior software (generally known, killer application) which depends on below simultaneously, furthermore, it is early of the development tool where the threshold is low to grasp the heart of the developer with offer. At the time of Web servicing, the same company has taken this strategy. The development tool, of course, Visual Studio NET is thing, the existence which is suitable to killer application is HailStorm. Speaking accurately, HailStorm is not application, itself, many applications such as certification (as for this, is project of production start schedule in 2002 offers the common function which now, are Hotmail user it is suitable to the Passport service which has used anyone), schedule register and document storage use as Web service. The user is not to use HailStorm directly, the merit can be enjoyed indirectly by the fact that the application which has been used uses the function of HailStorm.

Feeling it sets aside the problem of favorite dislike for the method of the Microsoft business, speed of this reform is worthy of to admiration. Building Gates, has expressed that NET to movement, it is the big reform which from DOS is suitable to the movement to Windows, but, the writer remembers the direction conversion to Web from the personal computer communication which is time of Windows 95 appearance. At that time, as for Microsoft, kind of closed opposes with CompuServe as personal computer communication environment, it was about MSN it will propel to obtain the multiplier effect due to the integration with Windows 95. But, the world opening to Internet as for the same company which understands the fact that it is advancing to environment quickly, direction made MSN to the portal sight on Internet convert, while either 1 year does not pass, became the important player with Internet Explorer in the world of Internet. In other words, it is the case that it succeeds in the reform into the age of Web from age of the personal computer.

At the time of reforming into age of Web service from the age of Web, Microsoft for the second time, can similar success probably be achieved? For succeeding, 1: It has using Hailstrorm for many application vendors and ASP, 2: It stabilizes, at the same time, it offers the safe HailStorm service with respect to security, 3: With Hailstorm, it is necessary to overcome the topic such that the profit source which is substituted to existing software business is guaranteed. Concerning 1, the cooperation and the like with eBay preparation is advanced steadily, as for possibility of spread when it is high, as for sees. But, the rally for the system that you gather and summarize the information of certification of the user on the Microsoft side, is big topic. Furthermore, the Microsoft strategy which it has been about to tie Windows XP and Passport service closely probably will cause the argument which is similar to the bundling of browser and OS. 2 is the field where the past record of Microsoft is not good, you can call topic that it is large. Partnership of the provider which is the result probably becomes important. In regard to 3, if you see from current point of view, perhaps you can think difficultly. But, with Internet everything will convert is gratuitous, if of the trend which it has been about that common sense that, is thought, you can say that sufficiently there is also a possibility the new economic system which designates Web service as core being established. has estimated that by 2006 the half of enterprise HailStorm or on it means to depend "the service of resemblance of other things" in important business. The possibility the Web service vision of Microsoft which shows with HailStorm actualizing is high, but, it means that Microsoft does not limit can monopolize the market.

NET Concerning, in the space of very 1 batch being not to be able to write, again you try probably to keep analyzing the time. As for the next time, it is the schedule which is analyzed concerning the Web service strategy of the other manufacturer of IBM and the like.