When enterprise does commodity development production sale activity, the method which prefers the circumstances (logic and idea, sensitivity reflection and technology etc.) of enterprise side. "Making, you can call the method of devising of the method of short".
In the history "of industry", ever since industrial revolution, "if it makes, the times when it can sell" continued to the appearance of mass production system of 20 centuries. But, when it becomes around the seventies, it reached the point where you can see the maturation saturation impression in capitalism society, made gradually and the self-complacency of the hand seller goods and service became unable to accept.
Then the conception that appeared, point of view of the buyer, it will seriously consider needs, concept of marketing landed in earnest even in US,the word,"market in " was coined. Product out with the anti- language, shows the former method which is represented in mass production.
When this word appears, there is many a thing which is used with the insistence context which is called "in from product out,", but the consumer and the customer are not the case that you know those which always by his wants clearly, to that, the side which is offered in regard to the new product and kind of service (innovation) which do not exist in the market, is new, it keeps offering with product out type, as "a proposition", it should, also the purport that is deep-rooted is.
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