Strategic map

The balanced scorecard (BSC)with the strategic description explanatory tool which is used with the strategic management system which is made the base, the organizational body (or business) entire strategic target and four points of view of BSC (financial affairs, the customer, every business process, study and growth) those which illustrate the relationship of topic between measure and individual goal.

The strategic map putting in place the topic which with each point of view should tackle the area which shows four points of view of BSC which is allotted to hierarchical condition and the goal which it should achieve, is the figure which ties those which have influence and relationship mutually in the arrow. By the fact that causal relation between goal classified by individual is visualized, to constructing & to examine the strategy which has consistency as a whole it is possible.
Image of BSC strategic map

When "how it does the strategy in the BSC framework, does business succeed? "It showed," hypothesis "is, the strategic map is something which arranged that story to 1 figure. We are suitable for grasping the entire image of the strategy, it is effective as a "strategic decision examination tool". In addition, very in the general employee "directivity" in the whole with of the company ", itself positioning and role, the degree of contribution which is required" is easy to understand. As "the intention standardized tool" of the execution time strategic and "the motivation rise tool" of the employee as a result, it is useful.

Robert S ????? which is the advocate of BSC (Robert S. Kaplan) the professors at the beginning conceived BSC as the achievement appraisal tool, but it became many times when it is used after that when you investigate at the enterprise which really introduces BSC as management system furthermore utilizing the figure which rearranged the measure because of strategic actualization with four points of view, being the example which succeeds in reformation clear. and others it developed the "strategic map" on the basis of that, ' The Strategy-Focused Organization ' with announced in 2000.

itself, "3rd stage it calls the method of using such BSC the framework of organization and reform". With this framework, first with the strategic map you describe & define the strategy, setting CSFKGIKPIon the basisof this, you draw up the scorecard. This way the scorecard - - strategic scorecard which was drawn up is something which the strategy of the organizational body the counter is projected, goal, the result and the achievement method etc. the organizational body supposing it becomes something which systematically it clarifies and details. This the strategy efficiency and becomes the base of strategic management system in order quickly to execute.