With "as for the key of IT conversion not to be the
vendor you speak the manager" A.T. Car knee cotton valley person

The IT charge patsy of enterprise targetting it was done on, by the sponsorship of the CIO magazine which IDG issues, in "the 2nd CIO conference", A.T. of major consulting firm The cotton valley ocean principal of the car knee "IT management of Internet age" lecture did to theme. As for the same person when Internet age are entered, importance such as customer needs and correspondence, information joint ownership and the e strategic plan which to opening conversion change as is required from enterprise, was listed.

As for the cotton valley person, when "enterprise promotes IT conversion, the software which is superior has started to be offered, with systematization" we would like to doing what if?"it has grasped securely, it has reached the point where IT conversion can be actualized in the form whose blurring is little. But, really, when conception with point of view of management and plan power is insufficient on the management which introduces the system is many ", you say.

On the one hand, you say that thestrategy keeps becoming important, concerning the correspondence to the customer. You say that the home page and car Nabi, E-mail, it is, necessary such as Internet television to pursue the synergy in the form which mixes Brin D ? ? with existing real media such as and newspaper and magazine in the cyber world and street corner screen.

Especially, even largest feature you can call the cyber media, whether or not the one two one marketing strategy and the cooperation which utilize "both tropism" have taken, when becomes an important point, the same person points out.

The customer matrix which the cotton valley person shows

The cotton valley person showed the car, "A" for example, advanced story concerning You call the ? whose it is general until recently, to strike pulling announcement in the territory "of D" making use of existing media such as newspaper and magazine. In the future, with development of IT conversion, the powerful latent customer is included by being able to grasp customer information, we have assumed that in also announcement activity and the marketing which begin, the copy lighting in a way which is specialized "B" and "C" territory become possible.

In addition, example of the European-American automobile industry was listed in regard to the opening conversion of the value chain. You say that both the (GM) power train factory and the GM Saturn factory and the Ford North American 20 factories, by the fact that SCM (supply chain management) is entrusted to third party logistics (3PL), the management system which is concentrated on the main business of the respective company is constructed.

In addition, the same person has touched concerning gathering and summarizing of the imitation information which uses IT and the risk management which is due to management. For example, you say that trouble of the digital camera of CANON make, was pointed out with the Web sight which the digital camera love house has utilized many, as the story which is really.

Vis-a-vis this because the ambiguous reply that CANON "presently is in the midst of investigating", is done, you say that anger of the same sight user was bought.

The same person have assumed that the case which is similar to this, increases food industry such as Snow Brand as beginning. Utilizing Internet, information it disclosed the only method of evading, quickly, it spoke that it is to execute effective solution quickly.

The same person, assumed as a summary that conception plan power of the management top succeeds IT investment becomes the most important element.