At the time of Internet announcing, announcement of the type which guarantees the frequency where announcement of the banner and the text etc. is clicked. When it does not reach to the number of clicks which are decided in advance, publication period is extended and/or the publication media (the Web sight) measure such that it increases becomes necessary.
By comparison with publilshing period guarantee type and impression guarantee type, there is a merit where the effect, click the client (the advertiser) for, is guaranteed. On the other hand, risk of the announcement company and medium corporation side is large, in Internet announcement trader can see the withdrawal example and the like from click guarantee type announcement attendant upon the decrease of click ratio of banner announcement. |
