Cross Cell
Cross Sales/Other Commodity Intersection Sale

Vis-a-vis the buyer or the purchase applicant of a certain commodity, by the fact that another commodity which it is related to that commodity or it combines and recommends the commodity and the like, per customer the sale approach which aims toward the improvement of the number of buying lists of items.

Those it includes the related commodity and by the fact that you propose, may become necessary for the customer, it can know the desired commodity and theme, there is a merit where the sale rises as a sale side.

For example, supposing digital life in the customer whom it has been about to purchase PC, memory, it is the method of recommending, PC-RELATED commodity such as printer and digital camera simultaneously. With the familiar scene, when the hamburger is asked with the hamburger shop, "also is the potato how?", that also those where it is recommended are the cross cell.

Example of the hamburger shop is simple ones, but in order to actualize the cross cell generally, information and abundant commodity knowledge of customer present good characteristic and life style and buying past record etc. are necessary.

As for such information knowledge long-term relationship and experience with the customer have influence, but the salesman and the business person in charge where those are insufficient, the communicator of coal center (the operator) also the IT solution which is supported exists. It is the customer database, the commodity database of purchase past record and the like and the configuration engine etc. which stipulatesthe combinationof the commodity.

In addition it is not to depend on being attached human memory and intuition, you search the ? buying tendency of the commodity from the numeric data, do commodity recommendation and you select the customer who has the effect and/or there is also a method of the analysis which was said. Market basket analysis (association analysis),RFManalysis and the likeis knownasa typical technique.

In addition, in that way, there is also a ????????? system which commodity recommendation does automatically with the combination rule which can, presumes the recommendation commodity on the basis ofthe buying conductof the other customer. Integrating these tools, indication of the related commodity the EC sight of Internet which has gone automatically it is many.