The business model which major ?? of computer production and sale has developed, combines direct marketing and incoming order production. It receives the order from the customer, adjusting to the demand, it supplies the part from the external supplier, it produces through the circulation/retail business, direct, it sells the product which is customized.

For the customer, it can obtain the product of the specification which by his desires, by the fact that there not to be a intermediate margin with the removal of the distributor price decrease it can expect. At production enterprise very dealers' inventories and finished product stock become zero, the customer does not desire, there is a merit that (it cannot sell) it can lose the risk which holds dead stock.

The "direct model", when it is the same company original business model, simultaneously, is the word which shows the enterprise idea of customer inclination for ??, the same company have assumed that "foundation of all business activities of ? ? is from when establishing an enterprise,". But, the ? ? model as a concrete business model has changed with age.

?? from when establishing an enterprise 1984 had designated mail order as the axis. Temporarily, the product was wholesaled even at the retail store mass sales store, but it withdrew in the nineties beginning, became direct sales principal occupation. Founder Michael calls "direct model version 1.1" around in the nineties, starts alsothe controlof the goods in process and the parts inventory with SCM of the supplier, 2004 January term-end presently, actualizes 3rd stock days.

The external resource (partner enterprise) it advances also application positively, in addition to part supplying also the assembly and technical support the out source have done most. Michael ?? this calls "virtual integration".

In 1996 it established the sale private sight by Internet, adjusting to function and the specification which the customer needs, it reached the point whereBTO whichproduces the product is widely known. The enterprise user of the large amount is many in the customer of ??, but directing in the enterprise customer, it sets the individual page which is called the "premiere page", at that company it is designed in such a way that it can do the question ? callous which just the necessary type is made selection possible.

Furthermore by the fact that computer purchase circumstance of the customer is managed, with all phases, you have aimed toward the service offer to the customer from supply of the computer to use.

The ?? model is often picked up to the internal researcher as an advanced business model. According to these analyses, when with the model of beginning the distributor was removed mentions the "medium pulling out manufacturing industry" and others, method of obtaining was many, but that it is the enterprise which representation buys with the evolution of virtual integration, recently the customer (the computer user) of in place,the part supplier, combining the optimum product and service from the various traders of the assembler and logistics etc./supplies it has done e.g., it is defined.