Case Study
Company Import Experience A
A Company Profile: A company was founded in September 1989 in order to enhance the quality, innovation and technology management concepts. The so-called "put L quality, "by continually upgrading the ability of each employee and operational quality, strict control of design quality, manufacturing quality in order to continuously improve customer satisfaction places as the goal; "innovative technology" is asked every employee does not Off seeking a personal breakthrough and innovative concepts, research and development investment in order to stimulate business stream Vitality.
A company's own brand image focused on the management, the main business of computer motherboards and adapters and other related Product design, manufacture and sale. Sales objects to Clone market distributors, regional system manufacturer, the And by product differentiation of the strategy, product portfolio collection center in the indian high-end models, expanding in the global motherboard City The share of the market. Apart from motherboard products, the company has also diversified the product of the layout of the development of motherboard Related peripheral products, including graphics cards, barebones system, hard disk controller, and multimedia (Video, Audio) and so on. A company with its own brand motherboard product is marketed around the world, close to the market for customers and to provide maintenance services, In the United States, Britain, Hong Kong, the Netherlands practice of charging 100% owned subsidiary as a sales base; In addition, the TREASURE WORLD BVI company by setting up holding companies to switch to invest in peripheral component distributors ANCO The equity and, through a strategic alliance with the ANCO achieve the goal of expanding the global motherboard market share. Currently foreign the proportion is about 95% of sales, while sales of mining the proportion of own brand sales in about above the rest for accepting OEM orders, and in response to customer needs to sell a package motherboard components as well as the zero-Shopping Service for clients Components.
A company's current share capital of 1.35 billion. Major shareholder structure for personal shareholders (shareholding ratio of 83.9%), Foreign institutions (accounting for 8.49%), while France accounted for only 7.62 percent the proportion of people; the middle of the top ten account for shareholder equity holders Unit rate of 38.11%, while holding more than 100 shareholders of above about 75.29%.
The size of the company revenue terms, A's now second only to a line of giant Asus, Gigabyte, and MSI, etc. Companies, ranked fourth. In addition, A in the global motherboard market share, only to fall on the same Asus, Gigabyte, MSI and other companies, the rated as the second line of the first motherboard factory. Since the main methods in its own brand Sales, A company's board can be maintained at a gross margin of eight to the second ○%, between the motherboard with the industry, the indian may be One-line manufacturers, such as Gigabyte, MSI and other companies match. Since the A in respect of the past, look at the company's gross margins, A public division presented the above trend, mainly due to the above A leader in technology and continues to maintain the product Differences as well as the development of its own patent due.
A company's factory currently has three SMT lines (three high-speed machine and a Department of the Ministry of the indian-speed machine), the monthly production capacity of about To 20 million units, including the Lake re-zoning of the factories, building second plant is also a monthly capacity of about 200,000, so self - Has a capacity of around 400,000 per month, plus 100,000 outsourcing capacity, a total of A Company's largest monthly production capacity of up to 500,000. A company's future will continue to motherboards and related products, such as graphics cards, barebones system, and the main Direction of development.
A company's management team to research and development as the backbone, a considerable emphasis on research and development technology, has a strong R & D strength team that developed market-leading technologies often has on many occasions to change the motherboard specifications revolutionary technology, india-related companies in the motherboard, and its technology are very well received the affirmative. As in 1992 the company released the world's The first piece VL-BUS SCSI controller card and the 1996 introduction of free motherboard jumper (Jumperless), to obtain Multi-country patent, this design can be abandoning the complex switch settings, has become the world standard motherboard design. In 1997 introduced the first second-generation Soft Menu motherboard, which the indian BH6 models and created a sales break 1 million during the year Piece of the results. 2000, the second month, launched the world's first one-chip support for Linux operating system motherboard, the recent Became the most important of the Intel chipsets Solano first generation and second-generation design partner. A company's products due to Products under continuous innovation of its products can enjoy a higher level of gross profit margin, so the next year A company At least introduce a differentiated product, in order to maintain the company's technology leadership, and profitability standards.
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