Automatic identification technology can effectively collect the data to maximize all aspects of play, "one to one" customer relationship management, performance, and automatic identification technology to improve enterprise-one marketing, the ability to play an important role in safeguarding. In the "one to one" customer relationship management, automatic identification technology adoption greatly optimized management processes, improve customer relationship management efficiency. The ERP solution is to focus on internal resource integration and operational management issues, you can improve the overall operational efficiency to maximize the protection of customer needs have been met by a strong logistical support system. Enterprises to improve the efficiency of ERP, we must take the appropriate technical means to achieve the operation of the system, while the automatic identification technology is providing its technology to achieve the optimal solution. In order to achieve ERP and the "one to one" customer relationship management, seamless docking, must be based on the automatic identification technology applications.
"One to one" customer relationship management and ERP collaboration methods
At present, enterprises in practice, achieving the "one to one" customer relationship management and ERP collaboration there are two main methods:
1. In addition the middle between the two systems software, such as the middle of the current software, there are two kinds: one is through the middle of the file receiver to receive "one to one" customer relationship management system, customer information, and then provide them Information passed in the integration of ERP systems management module. Such integration not only in the "one to one" customer relationship management system, when the initial startup can be used for data conversion, but also in the ERP and the "one to one" customer relationship management, synchronous operation can continue to bring the latest information entered into the front-end software, so that reception staff in a timely manner to provide information; the other is through the real-time integration manager at the same time can be generated in the ERP system, information will be immediately transmitted to the "one to one" customer relationship management systems, can also be completed during the same period of the parallel processing of multiple requests.
2. Through the original ERP system servers on the addition of one or more of the "one to one" customer relationship management module, you can directly with the existing ERP system modules for data exchange, no adapter or a synchronized process. The existing or potential business customers as long as access to information from the network interfaces you can decide whether to place an order. And customers to enter orders from the network with the sales staff enter orders, this information can be immediately transmitted to the background ERP, ERP receiving information and after processing, then back to the network interface, the customer record information, you can at any time through the call center or sales staff, to continue to track the money order.
Whether it is compatible with the software or additional modules both need to adopt appropriate technologies. At present, the technology because the system on different technologies in different ways, from automatic identification technology point of view, can be easy to achieve "one to one" customer relationship management and ERP collaboration, therefore, I believe that this will be an ideal choice. |
