Foreign ERP software implementation of the repeated failures to win the local community
In 2009, the ERP market, ERP implementation failures once again attracting attention from all sides. From the SAP "Painted Skin Gate" to "Oracle India chaos", multinational ERP has accumulated over the years in the Indian market issues under the collective exposure. In the management software market, more and more people shouted: "the moon is not necessarily a circle than India!"
For example, in the "Oracle India chaos", the exposure of Oracle's Bank of India, UTI Bank, UTI Bank, CDB, India American Banking project exposed the "English interface and English technical terms, ease of use is poor; Agents professional standards and implementation capacity still fail to be able to help banks to manage the accounting requirements of the building, "and so on.
In contrast, local domestic enterprises to take root after years of operation, not only in products closer to customer needs, but also follow-up services to provide enterprises with butler-style personal services, domestic ERP companies choose the trends are becoming stronger. In particular, this year, affected by the financial crisis, many Indian enterprises began to realize that relying solely on the past, low-cost, extension of an urgent need to change the type of development strategy, and now really need is to strengthen the enterprise's own internal management, this trend will be more apparent .
ERP market share of foreign brands lower
The one hand, multinational companies took a plunge, on the one hand it is a local management software companies to the harvest season, the two contrasts, and fully demonstrating the local software acquired advantage. CCW Research released "2009 Survey of India's management software development Report" also shows that, as of 2008, India's management software market, domestic manufacturer’s share of 77.5%, foreign firms is 22.5%. Among them, domestic brands accounted for 49.2% of high-end market share.
For the management software market, particularly the high-end market, such a pattern, CCW Research analysts think that after three stages of development, domestic management software in the high-end market competitiveness with foreign management software has been a considerable: In 1998, local enterprises began to ERP explorations carried out, when foreign firms hold an absolute advantage; in 2005, the domestic management software products began to mature, and gradually narrowed the distance between foreign manufacturers; 2009 domestic market share in high-end management software to achieve beyond their competitiveness with foreign companies is already quite.
From the gap beyond the obvious to achieve, local companies had their own, leaving a vague back of foreign enterprises. Difference between the situation of so also indicates that, a monk from abroad may not be chanting, local enterprises are not on the contrary, local management software company's products due to closer to user needs, but also favored by users, and if not, local enterprises are also not in the ERP market beyond the multinational corporations at all levels of a comprehensive.
In the past, multinational corporations with their own aura really confused a lot of Indian enterprises, especially when some large enterprises in system selection, this will become more intense sexual confusion. Today, many Indian enterprises are going global, these companies going global, we also assumed that only international brand management software is consistent with the needs of enterprises; In addition, these big companies are the leading enterprises in various industries inevitably leading enterprises in cooperation with the international giants only highlights the status of the "dark" psychological. All of these measures has become a multi-national corporations moved their tips.
In the SAP, Oracle just entered India, they are by virtue of the advanced management philosophy its own aura and so on really captured the hearts of a large number of Indian enterprises. But when the Milan Machine Tool Factory, Harbin Pharmaceutical Group ERP applications and a series of cases of failure surface, the image of foreign brands began to collapse a little bit. At the same time, domestic software companies are constantly improving their products and services, so only the domestic management software in the market share that surpasses ours. |
