Low-end ERP market penetration
In fact, local enterprises, while gradually enter the high-end, the international companies are the low-end ERP market penetration. With SAP as an example, for SMEs solutions business One, All in one and so are tailored specifically for small and medium enterprises at the same time, SAP also introduced the concept of SaaS-based Business By Design SAP vice president of India of health had indicated that, in the services and channels, out of the focus of attention to the SMB market, SAP has also increased the coverage of the SMB market and promote the efforts.

However, due to the user's understanding, multinational companies in the SME market has not fully open up the situation, but rather closer to the needs of Indian users local manufacturers firmly occupy the low end of the ERP market.

Specific industries and fields into the breach
In the local and multinational firms for many years struggling high-end ERP market, local software enterprises has gradually found a breakthrough in high-end market ERP - Group Financial. Management software, financial software vendors as a local fortune of the book, from the financial management of SMEs to the Group's corporate financial management, local management software enterprises have inherent advantages.

Example, relying on large-scale enterprises in the financial management advantages, the development of a targeted group of the GS series of enterprise software. In 2009, the Telco of SOA-based architecture GS 5.0 products in the military, construction, shipbuilding, medicine, chemical, coal and other industries have made no small progress. The RF of NC use the same group finance, fund management, comprehensive budget to start the same time, applications in the industry covering a comprehensive enterprise group, process manufacturing, construction and other real estate.

Local management software enterprises and products of this industry, functional orientation is inseparable from the needs of users for group enterprises, after decades of information technology in business management level, centralized management has been Group Finance is more common in mid-2008 , the term "internal control and management norms" the introduction to the group provided a new control requirements, group-based enterprises in the Group's control, human resources management in the application of a new hot spot, the traditional financial or other areas from the group evolved management products to expand its functions.

In addition, for some industries, the management is still focused on these industries achieve strategic synergy means to a large manufacturing enterprises, factories can all over the world, but the centralized management is essential, therefore, they will need in the enterprise multiple levels of centralized control, which controls most likely to involve several levels of a certain group companies.

Driven by the demand in the industry local management software enterprises not only to provide products that meet customer needs the same customers but also with the industry to grow. "First-class software companies can not come from second-rate management needs." Wang Xingshan pointed out that "only a joint high-end customers in order to obtain the best management needs, we can only stand on the shoulders of giants be able to better development."

Management software, innovation is not a software vendor's own thing, they should have a high demand for strategic customers (SCB), international partners, such as production and research partners into the innovation system. In this regard, only by adhering to "customer collaborative innovation model", and actively to obtain high-quality, strategic customer demands while creating value for customers in order to extract summary precipitate out "India's advanced management mode."