Manufacturing enterprise ERP, SCM and CRM Integration
In the fierce global market competition, product updates, market responsiveness and customer service quality has become the lifeblood of manufacturing industry to survive. Therefore, the integration of these functions to achieve integration in order to further reduce costs, reduce inventory, speed up cash flow and improve the level of corporate governance is in global competition among the firm's strategic goals, and now information technology and network development for India's manufacturing enterprise ERP, SCM, CRM integration offers the possibility.

India's manufacturing ERP Application
There are many manufacturing enterprises in India is a multi-species, small quantities of discrete manufacturing companies, belonging to-order or assemble-to-order manufacturing. 90 years from the 20th century began, many companies have established their own ERP systems to meet the changing needs of the domestic market and enhance their market competitiveness. Indian manufacturers of traditional ERP systems only focus on internal business process automation, but the completion of internal resources, supply chain management, this simply can not adapt to the internal resources of governance requirements of the global market competition in the modern market competition, alone an enterprise resource falls far short of the international development of companies competing demands. At the same time the traditional manufacturing enterprise systems will be ERP, SCM, and CRM system, separate design applications, which greatly weakened the service quality of service, reducing the customer's attention, it impossible to respond quickly to market demands and reduce the internal and external supply chain of resource utilization. Therefore, as the mainstream of enterprise information technology information systems ERP, SCM, and CRM integration is to enhance the competitiveness of Indian manufacturers necessary.

ERP, SCM and CRM Analysis and Comparison
ERP, SCM, and CRM, and the distinction between governance. ERP system is built on information technology based on the idea of a systematic corporate governance decision-makers and staff to run the means of governance for decision-making platform that integrates corporate governance philosophy, business processes, logistics resources, financial resources and information resources. ERP system was completed within the enterprise supply chain management and internal business process integration, through such integration to improve the operational efficiency of enterprises. Planning system in the ERP system, in addition to production planning, logistics, demand planning, capacity planning, procurement plans, marketing implementation plan, profit plan, the financial budget planning and human resources plan, but also achieved a pre-control and real-time analysis.

SCM system was originally developed by the ERP, it is the logistics, information flow, capital flow management, planning and coordination and logistics, information flow, capital flow all the activities, making it a seamless process. SCM covers all aspects of the supply chain, involving products from raw materials procurement to the organization of, transportation, processing and sale of other aspects.

CRM system through the effective organization of corporate resources to develop customer-centric business practices, implementing customer-centric business processes, in order to achieve the maximization of customer value and improve corporate profitability and efficiency. CRM customer-centric including sales management marketing management customer service and technical support to four parts.

2.ERP, SCM, and CRM links. Enterprise information no matter what means, the ultimate goal is to create a competitive advantage. ERP, SCM, CRM primarily to achieve reduction in business inventories, lower costs and accelerate cash flow, improve the corporate market responsiveness and increase customer satisfaction of enterprises so as to enhance their market competitiveness. ERP, SCM, CRM is an independent software system, three information systems separately and is not conducive to the coordination of corporate resources, seriously affect the response rate, it is difficult to form long-term sustainability of the enterprise competitive advantage. The new system requires the development of new technology to solve traditional technologies, under conditions difficult to break under the conditions of enterprise group barriers between different business units, while calling for the elimination of information between the different functional barriers to the dissemination of knowledge in order to achieve from the supply business to customer's information resources sharing and uniform deployment of this integrated, interactive necessary requirement for the realization of ERP, SCM, CRM integration.

ERP system, only with the SCM, CRM together can form a complete closed-loop, in order to play the biggest role of the ERP. ERP, SCM and CRM are interrelated and complementary. In Figure 1 for ERP, SCM, CRM architecture model combined with each other.

ERP, SCM and CRM integration solutions

ERP, SCM and CRM integration range.
ERP and CRM integration.
From the above mentioned ERP, CRM functionality can be seen there is overlap between them, the development of manufacturing enterprises are also increasingly making their mutual penetration and integration of strengthening.

CRM systems focus is management of the company's customers, ERP as an enterprise resource planning system also needs to do for enterprise customers comprehensive governance, which some of the specific features in the ERP modules can be reflected. This makes the ERP needs of ERP system, CRM can be used as an extension of marketing management. The value of CRM is to highlight the sales management, marketing management, customer service and support of the importance, which can be used as part of the extended ERP system, while demand CRM platform to provide a unified customer interactions, improve customer responsiveness and customer meet degrees, to achieve front business and back-end business integration, which can back-end enterprise business systems beyond the original configuration CRM module, in order to achieve sales and marketing process automation.

ERP & CRM, mainly in customer information management, product management, staff management, marketing management, sales management, order management, customer service and support, decision support, etc. overlap.