2010 Forecast: unified messaging platform for the ERP to speak
Simply put, unified messaging platform is like a board. Through the piece of board that allows the various components, such as memory, hard drives, video cards, sound cards and other stand-alone devices communicate between each other. Not only can pass a digital signal, but also can be converted into a digital signal voice signal and so on. Unified Messaging Platform in the application of the role of software with this board are very similar. Through this platform, information is available on computers, mobile phones, fixed phones and other information transfer between terminals. According to the actual situation in which the user can select the appropriate information on their own terminals.
On the other hand, with the ERP system application in-depth, there are already customers suggested to ERP systems and unified messaging platform to be integrated. I also studied in depth the content and found that indeed integration between the two possibilities. This is mainly determined by the following factors.
Users need a more flexible information terminal
The traditional ERP system, its terminal system subject to more stringent restrictions. If the computer must be at least be able to have access to ERP systems. A few years ago appeared in mobile commerce platform. Although it can be accessed via mobile phone and other end ERP system, but people are more subject to restrictions. If you can not convert the information into the system sounds and so on.
When employees travel, they may still need access to the information in the ERP system. Around them may not have a computer at this time. In this case, the user how to do this? I mentioned this a client to a wake. They would like to access the ERP system via telephone, just like the bank's customer service phone call. When traveling outside of the finance director, need to understand the client's back section of this month the situation can be provided through a dedicated number, through the unified messaging platform to access ERP systems. Unified Messaging Platform allows a pen will be back to the situation reported to the Finance Director shall, or unified messaging platform will enable the content delivered by fax to the user. Without a unified messaging platform to help, this function can not be achieved. Or that require manual help before they can achieve.
With this unified messaging platform, users will have more information terminals to choose from. This is not only convenient for employees on a business trip, but also to facilitate the employees from home and so on. For this reason, I predict perhaps in 2010 or in the near future, unified messaging platform, will also meet with ERP applications such as systems integration.
CRM system and ERP system integration promoted the Unified Messaging integration with the ERP system
As we all know, ERP system and CRM system integration is an irreversible trend. So far this year have been countless success stories. Even some software vendors have ERP system, CRM system as a module extension to the user. In the CRM system, there is a very important application, namely voice mail. When a customer complaint or inquiry call over some information, while the employees happen to work, and nobody answered the phone. At this point companies need to have voice mail. But if there is no unified messaging platform to help them, the voice message can only be stored in the phone. This not only can not be centralized management, and telephone voice message is stored is also limited. Need to constantly remove the previous voice message be able to accommodate the new message. But as businesses, need this voice message can be retained long-term, and its follow-up to track progress.
In order to achieve this function, it must have a unified messaging platform to help. When a customer calls come, you can voice message. And unified messaging platform, according to customer's phone number, this form of voice message by e-mail sent to the clerk. Enterprises can use the client, such as CRM systems, to access to this voice mail. This not only enables unified management of voice mail, but also can set up processes to track the progress of the handling of voice mail. Ensure that the customer's every request can be promptly addressed.
With the CRM system and ERP system integration, unified messaging platform will also seamlessly with the ERP system integration. If it could be achieved, when a customer message, the system take the initiative to send a short message to the mobile phone salesman to remind that even if they view the message. Or, when customers place orders through the CRM system, the system will be able to even if the order information through the most effective end-to send to the Seller or the sales manager to remind them of timely processing and so on.
So I believe that if you want to CRM systems and ERP systems to achieve a comprehensive integration, which also requires a unified messaging platform and ERP systems for effective integration. Let Unified Messaging platform not just for the CRM system services, but also the need for ERP systems to provide additional value. |
