It is interesting that, as the company's significantly improved operating conditions, the already not very interested in the application of product development at this time was keen on flying, playing Ellison sailing on the development team has adopted a "shield" attitude . In his view, the developer's responsibility is to provide products, sales personnel, duty is to sell products. "Do not come back to tell me that you can not sell. If the customer does not buy, then they are fools." Operations team to face censure and discontent, even As for Ellison at a management meeting, took out their own bank passbook rolled, and then told the gathering of people say, "My own way to deal with this matter, I have enough Money, I'm pretty sure that's right. "
Development path of history is often bizarre the winner may be undeserved blame. Today's vision of hindsight, Ellison insisted, for the future development of ORACLE ERP products, but also hard to say "negative". ORACLE has long-term clients, and later became head of consulting firm Mark Farnham's that: Jordon Philip does not limit the date of application development approach is correct. Application software is very complex in one place doing the change may affect other functions. Sales have more features like product can be out in time, so they can have more income. But for application users, six months later to get products to get to the normal operation, more stable product, and perhaps more favorable, even if it means that some function is not in place, product delivery dates missed.
But the clients due to product features, quality suffered the pain and frustration is real. The earliest domestic ORACLE ERP User "TATA" for example, the initial use of the first two years, the situation is quite frightening. Inexplicable errors, unprovoked downtime, endless patches, and the user suddenly get into, get out, and so a range of issues, leading to complaints about the company from top to bottom, IT departments bear a heavy pressure, so that eventually lead to is responsible for IT project selection and implementation of a pre-IPO, the company vice president, the boss yelled at the nozzles left dejected after the unhappy land.
By the end of 1997, around the application software business in ORACLE executives triggered a political struggle between the have to "sun" of the point of view of application software in the market, poor performance, the Board was to jump out the open recommendations: ORACLE either acquire a competitive opponents in order to expand application software business, or simply sell all of these aspects of business. This, of course caused immense anger from the development team. The company president Ray Lane led the team, publicly accused the operators Jordon Philip incompetence, in the Great Court under the said application software in public is simply a bad practice to Ellison, "emperor to abdicate": Either let Jordon Philip out, and the other for others, or we will resign.
The final outcome of the struggle to Ellison, the company president Ray Lane and other opponents of ending them altogether expelled from the company. Since then, Ellison began to care about and personally in charge of starting the development of application software, and sharply raised "application products to B / S architecture, the full realization of Internet applications," innovative ideas. It should be said to Jordon Philip led the development team and did not live up to the boss's "helping his career," product development and improvement of notably increasing the speed, the product's market performance has gradually become bright. Years later, Jordon Philip had been subjected to attacks and humiliation, Ellison is still for him the record straight: "Ray said Ron as a joke, this is not only inconsistent with the facts, but to say that laymen then unbalanced. Ron built application software manages the world's nearly 1.5 million companies, second only to SAP ".
In 1998, ORACLE Applications R11 suite available. To 98 years in April, already has about 1,300 customers. To 98 years in October, ORACLE release CRM3.0, and implement ERP and CRM products, a high degree of integration. Also in that year, ORACLE ERP of online business applications (business On line) and mobile business applications (Mobile APPS) can be successfully achieved. These two years after the application of which is that some people stir-fried in ASP, mobile ERP.
In April 1999, ORACLE start for its "industry's first fully Internet-based Applications 11i E-Business Suite" to pre-release, the face of e-commerce trends, ORACLE began to start with himself as the leader of a new era. In the same year in November, ORACLE operate B2B e-marketplace ORACLE EXCHANGE officially opened, following a win by the Big Three automakers (Ford, General Motors, Chrysler) online marketplace Covisint, after the big single, ORACLE has won a lot of the virtual market business.
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