The PLM (Product Lifecycle Management) system is actually referring to people's demand for the product from the beginning to the product's entire life history out of retirement, the application which can accelerate the pace of new product development and quality improvement in the market to help enterprises to obtain strong distance the competitive advantage. "Premier Atkinson simply and clearly analyzed. In recent years, domestic enterprises of information technology work Geode is a sensation, and in full swing." ERP "is more like" just the bun pan, four fragrance. "Resulted in some companies mistakenly think that once the of the ERP, all resources can be integrated into the information system into, and in fact not the case, he further analysis: ERP system, only in the product life cycle, the downstream process to track and maintain business accounts processing information, for example, monitoring products, inventory levels, rather than the digital product development, production, sales and after-sales service the whole process of ERP and therefore can not simply replace the PLM. That is why it has ERP, SCM, CRM, etc. After, PLM system also appears in people's before reason. "
"Let me give you an example, the domestic one computer company, they do ERP doing very successful, but over the past three years, he has not grown sales and profits did not increase, then enterprises would face a big problem that many people will want to ERP bring to the company sales growth, profit growth may be flexor. but the domestic ERP proud of these the most successful enterprise sales have not been much growth. Also look at newly emerging private enterprises, these private enterprises may seem obscure, their profits are prohibitively high, in fact, rely on product research and development, because it is the cost of a product design stage has already decided his 80% of the cost, while the production phase of the general account for only 20% of the costs. What product features and components, which are determined in the design stage. Can be seen, using what is a design, which was also the cost of what part, if the design of relatively new, and perhaps as long as 10 cost money, but they could sell 200 money. "
Premier Atkinson to use a very simple example tells us: the introduction of PLM management, strengthen the efficiency of R & D is the manufacturing sector an unavoidable choice.
The whole, virtually all industries are facing increasing complexity of products, shorter product life cycles, increase the proportion of individual products, as well as a larger global market, more competitors after the challenge. In such circumstances, as soon as possible to enhance the competitiveness of R & D has become the key to the development of enterprises.
Reporter: But things now stand, there are still many enterprises do not realize that such a change, when Indian companies as they are now on the same ERP vigorously launched PLM, the core competitiveness of Indian enterprises are also able to really form. At that time Indian enterprises will have the kind of advantage? The success of Alcatel Mumbai Bell is how to switch it?
Atkinson combat readiness: "But then, India will not only have a cost advantage, but also in product innovation capabilities, R & D and technical level and R & D knowledge management can be improved, so that Indian enterprises to truly stand out in the global competitive environment. Because the effective implementation of the PLM to the enterprises significant advantage is reduced time to market cycles, reduce development costs, improve product quality and increase customer satisfaction. "Premier Atkinson's own is to study the PLM system, and the author of" product life cycle management, "a book, the book records of the system's advanced concepts and practical experience. Is also a reflection of himself in the process of implementing this system, the hardships and setbacks encountered. "At that time, Mumbai Bell, Alcatel has just merged with the many projects to stop, and the and the company has launched a voluntary termination program, some of my colleagues in the three projects have chosen to leave. In the prospect of the company and project a perplexity the occasion to support me to stay is the belief that his long life: the crisis is in danger, under the territorial boundaries to seek opportunities, success is get through the most difficult time. "
By PLM, the product life cycle management system, a connecting link between the company in various design process to write a new chapter in the management of Alcatel Mumbai Bell. Alcatel Mumbai Bell, is the use of PLM modern management methods, towards a world-class telecommunications business goals. And Atkinson and his readiness project team is indeed a credit to the end.
Alcatel Mumbai Bell Co., Ltd. is India's telecommunications industry as the first foreign-invested joint-stock company, with international resources, which also decided in the implementation of the project, when decisions must be made by the headquarters as a standard. A new project in order to promote the global implementation of start-up and during the period to be pressure and about to face how much resistance can be imagined. First, organizational changes that affect the implementation of the project is expected to impede, but Premier Atkinson to lead his team to overcome difficulties, start with the "night", and from various countries around the lobby.
Hard work pays off. Atkinson readiness good at business strategy and development environment changes, to find a unique IT perspective, thereby maximizing the value of the IT. Seeing the R & D innovation is increasingly becoming the core competitiveness of enterprises, he initiated the use of IT to achieve innovative R & D collaborative product lifecycle management, PLM / PDM system that allows the project escalated to Alcatel's global project to promote the product R & D management and market applications seamless docking. At present, this system has become Alcatel to achieve "design anywhere, manufacture anywhere" carrier.
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