With the rapid development of digital publishing technologies, following the ERP, the closer the relationship with the publishing industry, and more were concerned about the publishing industry by the CM, namely, content management (Content Management), also known as digital content management. European Union "Info2000 Scheme" in the main body of the content industry is defined as "those who manufacture, development, packaging and marketing information products and services industry."
The concept of content management
With the rapid development of digital publishing technologies, following the ERP after more closely with the publishing industry, and more were concerned about the publishing industry by the CM, namely, content management (Content Management), also known as digital content management. European Union "Info2000 Scheme" in the main body of the content industry is defined as "those who manufacture, development, packaging and marketing information products and services industry." Content industry will cover a variety of media content on the dissemination of printed matter (newspapers, books, magazines, etc.), electronic publications, audio-visual content (on-line databases, audio-visual products, electronic games, etc.), film and television transmission content (TV, video, radio and cinema), etc.
For content management, There is no uniform definition. Generally considered to include such areas: Web content management, publishing (or media) content management, enterprise content management. At the same time, content management is also widely used in digital asset management (DAM), e-government, digital libraries, enterprise information portal (EIP) and so on. In view of this area of research, this article is talking about content management content management publications can also be known as the narrow "knowledge management." Since the publications different from other products, publications have the knowledge content is the content of pure product, so the content management in the publishing industry, means that the unified management of product content. Including books, magazines, newspapers, audio-visual and electronic product content management. With the approach of cross-media publishing, content management, publishing units have become particularly important.
The future publication, it must break through a single form of media, publishing houses will evolve as the content provider (Content Providers), the completion of primary processing of content to different media forms of publishing - paper-based media, optical media, media, Internet media, mobile media and so on, this is a direction, which is the so-called cross-media publishing. Therefore we can say, content management objective is to the publication of unstructured information, produced books, newspapers, CD-ROM, web pages and other products for users in various media formats to read, retrieve, query, analysis and sharing. In this form, the traditional readers (Readers) or audience (audience), gradually evolved as the content consumers (Content Consumers), so the content management solution must provide knowledge products for the publishing house, from the original, to editing, to the production processes, to transmit release, and then to read the consumption of integrated services.
Content management is not a single technological innovation, but many of the integrated application of advanced technology. Apply now popular terms, called "integrated innovation." Content management solutions focused on solving a variety of unstructured or semi-structured digital resources collection, management, use, transmission and value-added, and can be integrated into the structure of organic-based data, business intelligence (BI) environment, such as ERP, CRM and so on.
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