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Industry segmentation

ERP needs small and medium enterprises, India software ERP, SME ERP market

While this year's small and medium enterprises face many difficulties, but the major software vendors will still be SME ERP market as a place of strategic importance. UF Software Small Business Division deputy general manager SaraswatiGang told reporters that SMEs are still a vibrant market, even though many companies in this area this year, the difficulties encountered, particularly in the manufacturing-oriented enterprises, but the incentives to compete, but also prompted many companies aware of the management of the importance of their ERP needs still exist.   In order to prove his argument, for example, UF U6 officially launched in February this year since the market reflects the warm, up to now have been sold over 30,000 units, far beyond their expectations. U6 is a specifically for small and medium enterprises ERP products, mainly targeted at the million rupees in annual sales less than small and medium enterprises.  
International manufacturers in the SME ERP market this year has also frequently taken actions SAP India in May this year, launched the "blue moving India" program, with Jan comes into Digital India and other partners to launch five different industries "ERP package", involving consumer goods, high-tech, mechanical , automotive and other industries, hoping to achieve a breakthrough in the SME ERP market. Jason, vice president of the company introduced the scheme after the release of the user's acceptance is also high.  
With the manufacturer's assertions, IDC India’s software and services, research analyst Bian Jin-ting the views of the SME ERP market is not so optimistic. She told reporters that India’s small and medium enterprises to create model-sized, she visited found that export-oriented small and medium enterprises affected by the impact of this year, is particularly serious, especially the South India business a lot of already heavily indebted, or even the verge of collapse. This situation is clearly SME ERP market will bring a bad effect, especially for small and medium enterprises specialize in ERP business.  
ERP training in small and medium enterprises 
SMEs in the ERP selection this year, will become more cautious, some SMEs may have previously "brand-oriented" are more important, under the same conditions would buy some well-known vendors, but now they buy will be considered more problems, selection cycle will be longer, will be more concerned about the system on the line after his return, can help them save money. This case, a high rate of return on investment for their products will be more attractive. She also mentioned that prices may have a significant impact on selection of small and medium enterprises.   Solely from the price, it is apparent domestic manufacturers have their own advantages, Gang Saraswatiintroduced a set of product prices UFIDA U6 probably 5 to 15 million people, a far lower than SAP, Oracle and other international manufacturers of similar products, price, he is self-confident, said: "UF has no competitor in this area." from the SAP point of view, in Janet insisted, SAP will not be price competition, but in this year's special circumstances, such a strategy can ensure that SAP win in the competition, but also need to go through the market test.  
However, manufacturers have also been aware of the changes in the market, they have a more general understanding of SMB ERP market is doing a good job, more importantly, doing consulting and training work. Introduced ERP to have had any contact with the product or on their own needs for SMEs is not clear, they have developed specialized tools to help them analyze problems and design a corresponding solution. In his view, the implementation of ERP for SMEs when the best time on-line, UF's U6 practical, easy to implement, the fastest in 15 days on-line, such a product for SMEs is very welcome.

 
 




 
 
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