Incidentally, is required, but also in late 1999, IBM's decision to spin off enterprise application software sector, to completely withdraw. According to Gerstner's statement in his autobiography: IBM in the previous 12 years, for application software development and acquisition of investment is 200 billion U.S. dollars, but the return was a negative growth of about 70%. IBM was once considered mergers and acquisitions SAP. It appears that application software is not so deliIIOus bowl of rice, nor the deep pockets will be able to Walsh said, and even IBM that Big Blue chose eventually quit. And today, I am afraid that very few people know what IBM has been engaged in application software (reportedly mainly related to production of manufacturing).
Despite the late 90's in the last century, ORACLE worked very hard trying to catch up with SAP, but the overall ERP market share point of view, is still less than one-third of SAP. Ellison for their disregard of the ERP market has paid the price. In 2001, Ellison had in a public lecture, said, "I was almost ten years without paying any application software. I am very happy to see that the database, starting with the flight. Later, I realized that I have never seen our applications. As a CEO, but have not seen their own a product, it makes me very surprised. For there is no application software as soon as possible as the core, I am sorry to do? never regret. if more efforts in this regard as early as we're OK, I made many mistakes. "
But to be fair, ORACLE in a short period of six years, beat many competitors, leap and the application software residing in the world's second position, although SAP is still not a small gap, but this is no small achievement. No wonder who, as founder Jeff Walker ORACLE applications, forced to leave the company after years of bringing up the old things still feel irrepressible pride and contentment: "only in the six-year period, ORACLE from an inflow of role has developed into a leader in application software industry, although SAP has R / 3, but in the application software market, they have not reached a high degree of non-and they did not truly be as successful as ORACLE.” Perhaps it can be said, ORACLE application software product later success, Jeff Walker in the initial stages of product planning and design, it has been implanted in whom the most important success "genes", once he planted the "seedlings" had grown into a trees, he has reason to be proud.
2000 - 2009 years: pioneering the acquisition Unlimited
In May 2000, after three years of meticulous research and development, ORACLE 11i E-Business Suite (EBS) released. The product has two promotional selling points: The first complete B / S architecture, the second is the Internet applications. With regard to the so-called B / S structure, we have almost become the industry technical standards, there's really nothing. The so-called "Internet Applications", that is, ORACLE deliberately emphasized that "i" (internet means), then much of the time in order to meet the proliferation of the Internet bubble of the times.
11i in that "i" the impact of the deep and broad, so that today's ORACLE R12 came out, it was also customary to call it the "12i". But in fact the core of the actual business from the enterprise applications perspective, the "i" (Internet applications) at the time more symbolic than practical significance. In today's corporate Internet applications, has been gradually in-depth, far past the time comparable, R12 has abandoned the introduction of this "i", this may explain, ORACLE will play concept is the concept of a master play, but the ORACLE never "play concept "as its own products," moral character. "
In 2001, the Fortune 100 companies already have 65 running 11i EBS, ORACLE to grab the market opportunities. In contrast, the face of the enormous changes in the Internet, SAP is a bit slow, industry commentators even think that the SAP behind. Although the SAP in October 1999 began to launch its next-generation Web-based enterprise suite mySAP.com, but after many years, SAP had no choice but to admit: A lot of people did not understand what it mySAP.com.
With the success of 11i, the customer base expands, from the customer's complaints and dissatisfaction increase. Earlier versions of application software is not mature enough, there is always this or that issue, this is a widespread industry a normal phenomenon, but the so-called "expectations and disappointed in the end", the customer started to complain about products are not Ellison boasts so good. Ellison did not mind in addition to offend colleagues, to offend the media, to offend partners, and even offend our customers a unique style of doing things, but also incurred a lot of trouble for himself.
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