To track market trends and improve sales profits of enterprise management objectives. In order to achieve this, the addition to a relatively strong market sense, but also inseparable from the analysis of historical data. ERP do not have that "market feel", but from the historical data to help companies analyze the future market trends. Specifically, in the ERP system, able to focus on sales opportunities, sales orders, from the staff performance, accounts receivable, credit, product inventory, product costs and other point of view, and then gives sales trends, product demand trends, Product profit contribution rate of useful data.
In my opinion, if an enterprise ERP system, users need to fully explore the value of sales data, you can start from the following aspects.
Operational personnel performance analysis.
In the majority of ERP systems, there are operational staff performance analysis module. In fact, this is just an analytical tool, based on data derived from the sales of modules and finance module-related data. If the tool this tool, you can return to the customer's operational staff shall assess the situation as an indicator. When an enterprise payments received in advance to give business people a certain degree of incentives, while over the date when a customer does not pay, then, you can also give the corresponding salesman dedication to a certain degree of punishment. Again, the performance of operational staff can be achieved with the profits of their linked, not only with the sales of a simple link. If this is so, we can supervise the sales staff try to sell to customers with high-margin products.
According to the author so many years of project implementation point of view, operational staff performance appraisal is often the corporate sales department management of a relatively weak link, but also companies are eager to improve a business. If the project manager for this project in the maintenance of time, can help sales managers make this process, I believe that ERP systems can significantly increase the value.
Product Return of follow-up analysis.
Return for enterprise mean? I do not believe that too much emphasis. Return for businesses, not only material losses, more intangible losses, such as the loss of client resources and so on. To this end the management of all enterprises for the returns are very seriously. In the ERP system, can help business people do a good job of tracking returns analysis, the maximum reduction in the occurrence of similar situations.
For example, when returned after the incident, ERP systems can always be tracked until the reason for return found so far. In practice, many enterprises for the processing returns is often peter out. After the return receipt attached great importance to our customers began to find out why. However, one related to a certain part of people's interests, will be stalled. Sometimes even a hasty ending. The ERP system can help solve this problem. As long as an entry in the system returns the user to apply, then it will start this process. This event handler to the extent to which, what are the relevant responsible person, how to punish, etc., will be the reaction in the system clear out. This can not only clearly define the responsibilities, but also can enhance the staff's sense of responsibility.
When the return occurs, punishment is not the most important. Enterprises are most concerned about the future or would like to how to avoid this situation. In the system can be a very good track to improve the measures. The easiest way is to right a month, the annual return or a comparative analysis of adverse product events to see whether the same or similar reasons there are that many times. If so, then the indicator of improvement measures not in place, or that the implementation of the system, but not in place and so on. Through the analysis of historical data can be found in enterprise quality management weaknesses.
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