In 1992, ORACLE release applications R9, which is a contain the financial and accounting, manufacturing, human resources, application software packages. This year has been basically out of the crisis ORACLE difficulties, to reach 1.2 billion dollars in annual revenue, of course, the database is still the main source of income. That time, the application software, ORACLE already has about 1,500 customers, but mainly small and medium U.S. companies, which use ORACLE application packages to manage their own finances, human resources and manufacturing some of the operational aspects.
Although Ellison early on into the application should be aware of ORACLE software business, but in fact at that time and after many years, he has little interest in the applications business, he considered that in relation to databases, development tools, application software is too mediocre only management accounts, payroll sort of boring stuff. Ellison was once admitted: "I have never been concerned about the things that the field of application software can be said that I was indifferent bystander." There is such a mainly interested in technology, for applications belonging to the management field and even some dismissive of the CEO, may have foreshadowed the ORACLE application software products in the future development path will not be smooth sailing, full of ups and downs.
Second, from 1993 to 2000: catch up, difficult breakthrough
In 1988, SAP made entrepreneurs who came to be known as a "genius" decision: the development based on C / S architecture, R / 3 system. Four years later, in July 1992, R / 3 came and soon swept Europe and throughout the United States. In the following a few years, R / 3 has achieved unprecedented success, those giants of the world top 500 enterprises, including in the IT industry's prominent large companies such as IBM, Hewlett-Packard, Microsoft, Apple, Intel, etc., have on-line SAP R / 3.
Today's SAP in its marketing campaign, always like to deliberately stress that "SAP is the world's top 500 80% of the companies chosen, is a Fortune 500 management behind the master." In fact, this is nothing special, because in the last decade of the last century, the information technology revolution rolling in large companies and enterprise information technology has the time SAP is almost the only possible choice. SAP CEO Hasso Plattner with the words: "We are scared to peers 3 years stuck looking ahead, the market still invisible opponent."
SAP At that time can be described as ideally favorable climatic, geographical and human conditions, and laid to the present, have been difficult to shake the market-leading position. High-end ERP software, the "adhesion" of very strong, and between enterprises with "husband and wife relationship" to describe without exaggeration. Today, the world's top 500 circles, in addition to a handful of the last 10 years to emerge of the "nouveau riche", ORACLE to want to go to those "old nobility" at home getting into the act, when the "little three" easier said than done, not to mention SAP is also simply is not "Thomas."
For the application of ORACLE products, in 1992, R / 3 is no different from the advent of a disaster. ORACLE former president Ray Lane said "R / 3 changed the competitive landscape, we seem to not like the trousers caught. Compared with SAP, we seem insignificant, between us and SAP is absolutely no competition to speak of, because we almost never have with them a short-long situation."
Sense of shame. So ORACLE management made a major decision: from 1993 to 1997, strive to four years, struggling to catch up the time difference between SAP, to concentrate on building features into application software products, thus competing with SAP. To be able to shorten the gap with SAP's, ORACLE purchase and use of SAP's products have always been conceited rude, like the bluster of the ORACLE boss Larry Ellison, SAP or even humility in accepting their own teacher.
In 1993, ORACLE decided to rewrite the past, all of the applications to adapt in the C / S architecture. At that time, publish applications R10, including financial, manufacturing and human resources of three parts. Financial components include: general ledger, GL, deal with AP, accounts receivable AR, Procurement PO, orders OE, inventory INV, fixed assets, FA, project accounting (project account); manufacturing segment includes: Engineering ENG, the list of BOM, material plans MRP, Master Plan MPS, Capacity Planning CAP, in-process WIP; Human Resources Sub: Personnel Management Employee, payroll and Payroll. Although the R10 actually lacks the strength to compete with SAP, but from the perspective of core business applications, product planning and design for at least appear to have considerable integrity, which is the product marketing and subsequent perfection and enhancement of laying a solid foundation.
|
