Overall, corporate ERP penetration is not high, while the ERP in the SME market penetration lower, but because of small and medium enterprises account for 90% of the overall business for more than a huge number of SMEs, and strong momentum of development, making of its ERP system, show a high level of demand. In other words, although the ERP for SMEs, or to achieve a low level of penetration, but behind it there on the potential demand for ERP systems;, relatively speaking, large-scale enterprise (personnel and over 2000 sales of 300 million and above, with total assets of 400 million and above) of the information work has been carried out well, business investment in information technology is also a great area, and large enterprise ERP market is fiercely competitive.
Therefore, leaving aside the strategic positioning of information technology vendors, and other factors aside, just from the enterprise ERP market, for its part, the SMB market breeds more opportunities. This is from the "long tail" point of view, we can easily get. "Long Tail" tells us that our cultural and economic center of gravity is accelerating the transfer of the demand curve from the head of the small number of large popular (mainstream products and markets) demand curve shift the rear of a large number of niche products. In a limited shelf space and other supply bottlenecks in an era of small groups for specific products and services and the main hot spots have the same economically attractive.
Majority of the information technology needs of small and medium enterprises is relatively simple, but the difference was large, small and medium enterprises information products are often of a niche product, and information technology vendors in this area may not be sufficiently satisfactory return on investment, according to long-tail theory, inference, these products are combined up market forces will be huge enough to compete with the mainstream of popular products; It also reveals to the general manufacturing information companies, manufacturing information should not only focus on large-scale enterprises, the majority of small and medium enterprises in information technology also bears a huge market opportunity, a good grasp of these opportunities, will be the information technology vendors miracles foothold.
Growth-oriented enterprises with a win-win opportunity for ERP vendors Here, we in the "growth-oriented enterprises" and its a win-win situation with the ERP vendors get the opportunity to talk about an observation.
Business growth in accordance with the relevant theoretical point of view, the so-called "growth-oriented enterprises" refers to have greater development potential, and the various indicators of the performance of good business growth, business growth a good business. Such enterprises is characterized by the growth, and developing fast. Is precisely because of this, these enterprises have to grow very rapidly, there the demand for enterprise information is a very normal, and that this demand is often very strong. From another point of view, information technology vendors actions on a win-win situation to reach critical, enterprise information technology vendors should pay attention to the actual needs of growing businesses, in-depth to explore and understand the growing needs of enterprise information technology and characteristics of the nature efforts to address the specific needs of enterprises to build business development in line with the law growing ERP systems help businesses take off growth, while in the process to achieve the enterprise's own accumulation and development.
Therefore, growth-oriented enterprises with the ERP vendors is a win-win opportunity: enterprise information needs and capacity of vendors to meet demand proper docking. This docking the one hand, growth-oriented enterprises need to maintain adequate growth, and constantly bigger and stronger on the other hand, more need for information technology vendors for the growth characteristics of companies supporting its construct a satisfactory ERP system and ultimately to enhance enterprise competitiveness, sustainable growth objectives.
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