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Centric Resource Planning

Customer-centric Resource Planning (CRP), marketing and e-commerce

The range of ERP functions was further expanded at the end of the 1990s to include “front-office” functions such as sales, marketing and e-commerce. E-commerce applications needed to be connected to back-end systems and thus forced many ERP software providers (including SAP, PeopleSoft and BAAN) to reinvent them selves as CRP providers. While traditional ERP solutions were equipped to support the “make to stock/ configure-to-order business model”, CRP systems are able to meet the e-commerce “build-to-order” requirement. Effective manufacturing and service delivery in the e-commerce model require customer-centric, continuous planning instead of the classic ERP assumption of long planning cycles.

Inter-enterprise Integration (XRP) Since the world of the 2000s has become one of interconnected enterprises creating global information systems, the scope of ERP systems comprises the entire value chain of the enterprise, its customers, suppliers and trading partners. The main goal of the XRP system is to provide intelligent decision-support capabilities in order to reduce inventory, foster strategic pricing, improve cycle times and increase customer satisfaction throughout the supply chain management and selling chain management. To achieve this goal, an XRP model must support the integration of external and internal business activities with the supplier’s and customer’s information and processes.

 
 




 
 
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