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Closing the Loop, Extend the Power of ERP, implementation Requirements, introduction , Two Flavors of Future Directions into ERP |
Trade intelligence systems provide on-line analytical processing (OLAP) & data mining tools. Managers can use these from their desktops to answer the types of questions just listed & to discover significant trends & patterns. In favor of example, analysts can drill down to obtain progressively more detailed information about retail sales, change metrics, view graphs & charts, reuse reports, create “what-if” analysis & generate best-case & worst-case scenarios. Valuable into its own right, ERP information becomes even more valuable when it is combined among information from other sources. A Trade intelligence system allows this, as well. Consider the following examples:
1. Customer Service: from the ERP system among consumer demographics or Trade demographics. Among this information, the company can better segment its customers & improve customer relationships. An automobile manufacturer,
In favor of example, can combine its internal ERP data among external databases 1, identify customers who are likely to be receptive to advertisements. Similarly. a home appliance manufacturer can integrate its ERP information among sales information from the retail outlets to better target its advertising & thus better serve the market.
_. The department of a computer manufacturer might combine its ERP data among external data about sales forecasts in favor of production planning. Among this information, purchasing can react & stock items necessary in favor of uninterrupted production
Sales: A sales organization could combine the data from its ERP system among so as to of its sales force automation (SFA) system. Among the combined information, sales analysts & sa!es-engineers can create special promotions in favor of overstocks & supply up-to-date product availability to the sales force at the point of sale.
Closing the Loop
Trade can optimize their investment into ERP sisters by closing the loop between the Trade intelligence system & the ERP system. an on-line bus r cases _&- US -he Trade n sense system to discover each customer’s purchasing pa terns & then Locate the operational system among recommended products The next time the customer visits the site, the operational system would tailor the Web page to feature those products so as to the customer would be likely to purchase.
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