of written or verbal intormahmls, Com uuuication aims at influencing the thin, ideas and behaviours of others "Commullicatiou', defines Louse Allen, "is the sum of all the things one person does :herl he wantsto create urlderst mding inthe mmd of another It Involves systematic and contimlous process of telling listening and understanding "
'iCommunicahoD", according to M.W. Cummings "is the process of conveying messages (facts, ideas, attitudes and opinions) from one person to another so that they are understood "
Comrmmication is, therefore, to tell, to inform, to show or to spread infonnation it Is refen ad to as an hZter-exchange at thoughts and informaiions. Communication is: -
(i) a two-way tra,fftc,
, (ii, a spread infonnation
(iii) a short-period process (as long as messages etc. are or received) and
Communication is short-liNed contains process core. : N a n c us med ia. . comlllullicatior passe through t he fo 11 ON. hip f. . -: sometinZes described as essential elements:
1. Preparing the message. The subject matter of a comr.: ::- :-: . known ;.. message w-iucll may be defiled as any fact, idea. crdtr - or am matter meant to be commnimicated by and within an Or_ ._
This must fh-st be prepared in the mamier hi vllich it is inte. - .: -: conumiliicated.
2. Sending the message. The OiiC NVbO conveys the messa_- isender Slid tile process of C011 e; I.lg, the same is called COmlllUni C. .:;''. message is seiit. I hlless it is sentit cannot be said to have been coirurmm:a: _ Commiiniealioii implies sending ola message
3. Rcceivingth.e nnt.sage. This one iiO iCCCiNCS ill iliS..i-C is cailcd receiver . Iii conr.ii-.ilicatioii principles it is not: Shut the receiver of the message must agree with the message or the message must be aeeeplable to him. The f mctmn of comr.iul Cation is over the tllOOIeilt the message is received Of course It should be received and ;mdc stood by the receiver.'l hi s certainly is an Sopor ant characteristic of a communication.
i. Channelising the comrnunieation. The person or departincnts ibroilgli which a communication passes is kric N ll as communication channel and sending the commlmicatioli throllgll pioperlN or traditionally accepted channel is called channelising the communication
a. Er.cntiiiig r r sN-mho! Hi ng Si.c comm n iliC ation. The NN al ds. symbols. signs. etc phi h are uset in commul.ication a c }. uu n as symbols. Syunlvols etC. arc .; Iclttd well before the help of the symbols etc. are taken m cofmmnucaiioti The act of allotment of symbols etc are called synibolising tht comnuuiication or encoding the coninu ucation.
PURPOSE OR OBJECTiVES OF COMWiUNiCATiON
The tollo;ing are the mahi purpose of a couumlmic ition
|