1 The communication is meant for conveyhi& the message whicli should be the right one to the right person. The message COIIN eyed should be well-understood and accepted. The message is not only meant: lor simple understanding or acceptance. It has to be translated into pMctme as well. The receiver should, therefore. understand it correctband he may. then. be able to cam- out the message effectively.
2. Co-ortiinatinr. Comllluiiication senses as a tool for co-ordiiiathlg acdvitN. Co ordinauoll witli comnunication is a remote possibilih
3. Good industrial rria;iors To have a good industrial reiaucn: . invites eN cry success at your doorsteps. Success is considered u be in i i.
A. =c of In an Ngeri al , ' ill. Communication is a teedenrictlestlleknovledgeoftlle : _ r- -.-.le use of the acquired knowledge which r stilts into
-. - . := = r isdom and skill. :
' Ef.meQe3s in policies. Policies and programs of the enterprise - . c.lttrlullicated to those alto are to execute them. Effective
:: = - nun translates the policies illtO eftecthe instntmeiZt o,'sceing e Orgatuisation on t !: rail of its progress El Fectiveness ofthepoiicies m-. -e judged from its success which surelN c;epends on et:fective
.n-immicatioll sysiertl.
All these are morale booster: EniploNees, NNho are respor siblc to : :. o npdsll the given task, assure the success Their efficiency improves with : i-::ctiN-e commulticatioll. Produc ivitv mcreases. C Gst of operations shoNN s a -- sing trend and workers fifrtctiou with tlteir heart and soul in the - risation.
FUNDAMENTALS OF GQMMtJNiCATiON
There Ire four conditions attaclted for acce.pta-,tce of the conmlu-uicati in by the receiver These are as enumcfated below:
I The receiver is in :a position to understand and does uncierstaDd tile sanne.
2. At the ti.le of this acceptance he believes that it is not Inconsistent with the purpose of the Orgai!iS ItiO N. .
3. At the lime of his acceptance he believes that tlie cotnmunir atmn
: received by him, is acceptable with the personal interest as a Nl hole.
4. He (the receiver) is able to comply it both mentally as NNell as physicadly
From the above conditions emerge the folloNvhNg fundamentals of .omtlluric;Ntion which arc the gttidhlg force Gor tltc of lice manager and other executives:
1. Specific purpo.le of comnNultication for which it is meant
2. Study of the receiver of tlie communication Who is to accent and comply with the messages he recap es.
3. Organisation of' lNn iiic.i so that it may be properly arrangt d and Correctly understood.
4. Interesting transmission so as to make it readily acceptable. The interest of the receiver should be aroused,- sustained and ensured, Base Ha -a ents and narration of bare facts, ]towsoever tasteful they mav be does NOt paN dividends. Comparison, analogies ete. certainly Itelp.
5. Personal touch. Svntpatlty and comparison on tile pan of the
ommunnc.Nto r help in better understandin g. I f the commu locator vvci i' hs all a;.e derails and is capable or visualizing he receiver's attitude and response
at getting the work completed satisfactorily nit I minimttnZ efforts and tninimum cost. It is based on the polio of hnegratiml of efforts in order to avoid confusion and to help in better unders ar e mg it should be such which may ensure the understanding and .ream-n o cen-r-ne spirit of cooperation among the personnel of the organist c
7. Principle of informality. 'nfo a-.' t m art,-. sphere of life is a good principle and the executive so: Id -1-, r I- remain Informal in his behavioilr with his subo-dir ate- row. e m -erta n situation. of which the individttal executive is lye a.- -_ he t rudcc. he mav bid good-bYe to informality and become f or i - As ='atncrs and conduct.
8. Principle of frelbck Corunmmi.r.tian IS a tuo-waY traffic. Messages. pcli ies. c . --occurs. minions etc. are. communicated donvard Gr.q.-mY :--:--Or s. ior.etc.arecomtnunucateodupard Thus t is _ - A--- as s manirnuridtion follows 'give and take' principle his lee-'- -- rear cent Ant oreanisation should not ignore the If.- ::taxes. ienpoints, suggestions etc. of the -e :.--e : =- -:: - . nust be taken in a ngltt spirit instead they .-acT be -rem. r Of . -.=back policy always pays in the long run. Oral con !: '- i---ma s..nanopportunihinabettermannerascompared to nr. rer a
h:EASUR!IG THE SUCCESS OF COMMUNiCATIONS
rev _ . report. personal observations are a few of the methods which are en , -! cd In r -- ri-.g the success of communication However some of
•-h . i---- -, ,num.c Ted balmy, are also helpful in correctly measuring the Max-- cf miLunittiGns:
i. heftier commlmication has left desired effect on the recipient?
. Al ether he has accepted. it in letter and spirit both '?
.iii) NVI-.ether the recipient has taken the cotntnunication lightly or seriously'l
ins) NVhether the recipient has the caDacit to follow the co.tmnunieation?
(v) Vhether the recipient has understood'?
(vi) Vhether the recipient has the authority and necessary pQn-ers to get the communication executed'?
(vii) Whether the recipient is i ill U!g to ex-ecitte ?
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