Morale Faetors. Morale factors are those , continuous witli the group goals, individuals in relation

The concept. The concept of morale can be viewed as an indnidual matter or a group matter When viewed as an individual matter, morale is the expression of individual job satisfaction As Yoder* puts it, "It is the 'smu of satisfactions' experienced by an employee as a jobholder and member of die organization .,.ltnews morale as an emplo,vee's feeluigs toward the kind of work he does, his fellow workers, his prestige and status, and his employer'. On the other hand, when viewed as a group phenomenon, morale IS the expression of the employee's attitude towards group values. As a group concept, morale IS viewed as the feelings of am employee toward the groupunit to which he belongs, his feelings of cohesiveness with the group, his identification with the interest, goal and purpose of the group and liiS confidencein the success ofthe group as awliole. Fromthegroupvieypoint, "Morale derives from the person's perception of himself as a component of his group-unit and perception of his goals as being identical to or continuous witli the group goals". (Stagner)
Morale Faetors. Morale factors are those conditions and influences that affect personal attitude and behaiiour of individuals in relation to their organization. Anv factor that tends to produce employees' favourable attitude towards the organization and its leadership is a morale stimulant.
Following are the more important morale factors:
1. Worthwhile objcctivcsbothwithregaril to theJob and the enterprise For example, the morale of a salesman wor in an organization mattufactunng spurious or duplicate goods can never be high.
a; 2. Good leadership i.e. ah impartial, Itelpful and capable team of supervisors and managers and their sympathetic attitude towards the subordinates
- 3. Satisfaction with croak i.e. good pay security of job' Reasonable hbms of work and good prospects of prQmQtiOrt
I. Satisfactory work environinent such as lighting ventilator Patio etc. More important thing than physical environment is nor,-lrlerance, -fault-f?nding, nagging over minor details on the pie
Visors cause resentment and COlltiiCt and result in lo morale Sem - Or ilion and personal worth are conductive to high morale
S. Goott emplnyer-emplo!ee relations. Good employer-employee relations raise morale - 6. Gnnd relations nitb feUon norliers. A man finds work more unsatisfying if he reels that he has the acceptance arid companionship of his fellow makers if he has confidence in his fellow v. orl;ens and faith in their Ioyaltv. his morlievih be blah
7. Fffe Seance settlung procedure. Existence of effemnTe grievance settling scheme raises morale.
8. WelFane intones. Existence of elfare schemes for employees is conducive for high morale.
9. Off the job factors. Salisfactiml with home and community life helps in keeping high morale. Trowble at home or ill herdtll can lead to low morale of an individual worker. Individualistic outlook is bad, identity of organization and personal interests leads to high morale.