These are a few prelimmary question which one asks before he proceeds lo measure the success of communication. If the answers to these are .tffinnative the: communications it may he taken, has succeeded. He may measure tile success by conducting surveys and also by- as reports. The survey may cover all spheres of acbvities in order to ascertain various types of reactions and to get different Apes of infottnations The reports ma be helpful in ascertaining the reachmls etc. of the recipient and accordingly success or faulure of con-,m.umcation may be judi cd
Q. 7. Give a critical account of v;irious kinds nn. i: communication used in r,ffice ami or busmess rnanagement
Ans. Broadly r.Zethoils of comrlmnication ma!- be diN ides in-followFng four kinds: 1. Formal alid luformal Communication 2. Oral and Written Comrnunicatiol
3 DO:N;i' aid and UpNNard Communication.
4. Hr.nzoutal Comimllilcation.
Fnrrnal Cnnrrnunit atior is one wherein the importance is attache d the status or pOsitiol} of the communicator as well as the receiNei in
hierarchy ot the Organisatlon. Formal cmntlTuriicatioiis usually maintain i relationship betweert to o positions. The one execlit i. e if SDi:] LN corn Of Tics . with anothcl execrative either ot take same status or NvlLh one NNho is n:urlediatelv subordinate to 1..;,.. It is based on scalar chain and it most successlidl ill an Organisation wliicil has adopted scalar chain system for organisiilg itself :
Inhmmal Cormmmncation This is based on iufortua; relationship t if grows up in any organisatiou imorlllaily. This is usraLINm-eferrea to as the gratieNine system of eonnnZ;mcatiolT. A nod. a glance, a gestuue, a smile a silence may be the method of COiTVeying the message in this system cf communication. lDtGnual comrnunica ion is tnore indirect, less explicit mostly miofficial. spontaneous and flexible. informal comn unication is good tii] i: holds together because-it grows like a grape. Bllt it seidmn satisfies man.: ,elllcilZ unless i t i s alert and igllant in every sen se of the Len u otherwise it proves to be disastrous
Oral CmtZ:tl:lllic.ltior.. Through spoken words if messages etc. are conveyed it is then termed as oral ccr.ZuiZ:nication. It is good: it hardly needs auv exTlalialion it leaves no doubt either in the mind of the cmnmiZicatc: or the recipient. Face-to-facc conversation is obviously helpful He.: u n.lcrstandi:Zig is belier. The scope of better COO m: location grows up.
Written Commnnic;:tilZn. Commlmicatioll in the fiend of circulars bulletins manuals. handbooks notes. order instructions, of Octal notifici:tioi-telegrams are the Various forms of commiicatioll in writing Nfi, . r coTmnumratiorls arc formal whereas oral one is informal.
DownNvarLI Communicr,timu WlZen communication flows fr in -.: superiors to subordinates it is called downward communication - : effecti i ely in line organisatiou.
Upwarrd Coinrmmication. When commanicaiioli mod es upn ar a sur,ordillates to the superiors 1 is called ITpU ard communication. SO E -eactir,ns responses. altitudes et: are usually comnmnicated bN thi s =. u o _ Again it is effectively used in line Organi satlon.
iitorizontal communication Tlus method is also L or : :: =s..-se commuiucation. Such a CdmmurZ cation tad- s F--- Be- e_
MPORTANCE OF COMMUNICATION