mySAP Customer Relationship Management (CRM)
Functionality of SAP R / 3 Sales and Distribution (SD)
Before his cross-industry solution, SAP Customer Relationship Management brought onto the market, were the areas of sales and sales by the application component SAP R / 3 Sales and distribution covered.
The following features are available there:
• Information about customers, materials / products and conditions
• Sales Support
• Customer queries and supply management
• Order Entry and Testing
• Goods Issue and Shipment
• Transportation
• Billing
The main focus lies with the master data on the collection of client data (eg addresses and contacts) and products (along with their description) in the material master records. The conditions are (eg, discount, discounts, delivery terms and conditions) for individual customers and products deposited in the condition master records.
The field office will provide the sales support and marketing substantially the following information:
• Contacts with industry affiliation and size up to private
• Customer contact such as home visits, phone calls or letters
• Sales supporting information on the products
• Distributors
• Competitors with sales, product and industry affiliation
Using these data are then carried out evaluations and routine work can be simplified. Examples include:
• The management of reminders, for example to send information brochures,
• The creation of targeted mailings with address selection,
• The investment of client records by simply taking over already existing prospective data.
The tasks of the sales will start in SAP R / 3 with the processing requests and will continue with the bid proposal (for the materials / products, terms and delivery date determined be), and order entry. Pre-defined customer-specific credit limits be monitored. In the framework agreements on contracts quantities, prices may and recorded delivery points for a certain period. Preparation for shipment includes the identification of the specific characteristics the material or product based on the material master data. Furthermore, one examines the availability and the resulting termination. With the billing (billing) to the billing address of the customer will arrange for the booking of revenues in financial accounting. Where appropriate, the Financial Accounting generate reminders. However, it is also possible to set the dunning block sales of certain bills, because, for example at a customer before the completion of new contracts is not and would jeopardize this. Overall, the distribution is defined in the SAP R / 3, mainly through the maintenance of master data and order processing. Support for marketing activities and customer acquisition is limited here mainly on mailing and telephone campaigns.
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