Au Design Project

The project which KDDI has tackled,with portable telephone service "au " developsthe portable telephoneof unique design. It started in 2001 March, first product "INFOBAR" was thrown to the market in 2003 October.So far,the numbers of the terminal of the unique design where the portable telephone is seriously considered, function and efficiency the eye which was seen, was kind of something where the product of every manufacturer is similar, but makes the future feel which au design project announces and is refined threw the stir to such a tendency. In 2003 diffusion rate of the portable telephone and almost to become saturated state, because efficiency competitionof the terminalpause to around 2004, in the future as for design it is thought as the thing which more and more keeps becoming important as a discriminatory conversion primary factor of the product. ... The continuation is read"INFOBAR" of the straight type which with au design project so far, makes the board think and is angular (2003 October), the folding type "W11K" which consists of the polyhedron (2003 November), the round button was allotted in the slim straight frame, "talby" (2004 November), "PENCK" of the your smooth cartridge type which displaces all projection (2005 February) we have announced, the young person et. al. of the city high appraisal is received on the center.