When enterprise does commodity development production sale activity, needs of the buyer of goods and service it will take precedence, will do commodity development with user point of view, the management attitude that just the quantity which calculates those which the user seeks probably will keep offering. "It makes just those which can be sold and it can call the method of offering".
If with the manufacturing industry "the for a long time, good product is made, the times when it can sell" continued. The indian economy continued growth to around the seventies middle, craving of the market (demand) together, had consisted by the fact that the commodity of proper quality is offered according to payment date at proper price.
But 1970 - After eighties, due to the maturation of the market and the advancement of mass production technology, it reached the point where you can see over-supply in various industries. Regarding such "over-supply type economy", it means that the buying side grasps the leadership of the market. |
Then point of view of the buyer, it was lectured, that needs are seriously considered, the conception such as that is displayed, the word, "market in" appeared. On the one hand, conception conduct of former feeder main leadership is called"product out ".
Market in the manufacturing industry (commodity development) with is the language whose it is many to be used,, but this time "marketing" started being seriously considered, also the concept substantially expanded. The fact that it is in common is not circumstances of enterprise, is to think of business the standpoint of the user and the customer as a starting point.
Multi kind small-lot productions and seven of the Toyota production system - the sale trend graspbythe eleventh US and the like whichwith the ?? modelbecomesfamous is the business model of market in point of view, it can be those thatalsoCRMand SCM which are abstracted are the solution which is on this extended line. |
