The text announcement whichis indicated as those which the occasion where it does, search language(keyword) are related search to the search result page with the search engine. Whenever fee is not required vis-a-vis the indication of announcement, is clicked fee occurs. It is includedin broadkeyword announcement.

Because it is new technique, "Pay Per Click Search Engine" "Cost Per Click" "P4P(pay for performance/pay for placement)" there is a method of calling "Paid, Search Listing" "announcementtype searchservice" "listing announcement " and so on it is not fixed still as terminology.
Google (American AdWords Select),service of typical example.