Vis-a-vis the buyer or the purchase applicant of a certain commodity, purchase or buying and at the time of changing renewal of a contract, that commodity and same kind being and compared to by the fact that those of the upper class (sale unit cost and profit ratio being high) are proposed, the sale approach which aims toward the improvement of customer unit cost.
, if in the customer who thinks of the travelling to Hawaii "if marriage commemoration day you don't stay at the first-rate hotel?", "welcoming and sending off from the airport is designated as the limousine, in order to be comfortable", it is the method of recommending the plan of high added value. Namely it is not the price aspect, it is necessary to have agreeing upon in the aspect of added value.
If "agreement" of the customer and it is "satisfactory", to be important in the rise cell, it pursues the profit limited to of that place and sells coercively, the customer feeling "high ones the buying ? were done", that, it keeps leaving result. By the fact that the proposition which & it can have agreeing upon finally being satisfied with the customer is done, it forms the long-term relationship with the customer,it can say thatit is important to try to assure the largest conversion of customer life value.
The rise cell is done in addition to the store and door-to-door selling, with also coal center and the EC sight. Especially in order automatically to do the rise cell with the EC sight, customer information and buying past record, the database of goods and service is serviced, thesystem which does(commodity proposition) on the basisof fixedalgorithm is used. |
