The American SAS institute May 31st, for the retail business announced the ASP service "IntelliVisor of the CRM solution for Retail". As for the same service, although high-level customer information is needed, the enterprise which does not have the technology of data analysis inside the company being something which is designed to the object, as for those where it offers the CRM solution with the ASP model, it becomes new as the same company.
With the same service as for SAS, it receives the data and the marketing campaign information etc. which pursue the conduct on the Web sight of the customer, processing to the information which is useful to business, it offers to the customer. Improvement of the stock of the Web sight and, being more effective, you say that it supports the fact that it actualizes the rise cell and the cross cell in for marketing campaign, and the existing customer who squeeze the mark.
SAS receives the data safely from the user enterprise of IntelliVisor, analyzes the data to next morning making use of the analysis technology of the same company, to user enterprise strategic target offers the report and the like which compares the expectation which is estimated. Because it is offered with the ASP model, enterprise does not introduce the data analysis tool anew, does not construct the data warehouse and also the ? becomes good, can reduce investment cost.
Already in the United States, plural Web sights such as of mail order and online sale have utilized this ASP service. Furthermore, the development in US has become undecided.
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