SAS the credit card, telecommunications,
for insurance industry announcing the marketing support solution

The American SAS institute the software "Enterprise Marketing Automation which" supports the automation of marketing activity (EMA) the credit card, for three vertical markets for telecommunications, and insurance industry announced the solution. As for shipment of beta edition of the same solution, the schedule which is started from 2001 4th quarter.

As for the EMS solution of SAS, function is defined beforehand in for the vertical market, says that introduction is possible in only 3 months. Enterprise after the introducing means to draw up the modification and the individual model of the model of the built-in predefined.

With SAS, the credit card, telecommunications and insurance are defined the industry whose competition is extreme. By the fact that the EMA solution is offered to these industries, customer analysis function is installed in campaign management, you say that the investment effect of campaign can improve. For example, the customer information which user enterprise accumulates, by the fact that it cooperates with the analysis type CRM technology of SAS, is input into the campaign management software automatically.

The campaign management of SAS, the data warehouse and the data mining software for these three industries have become the basis of the EMA solution, other than the industry data model of standard, the campaign templet each for industry, the conduct model, and the business report are included.