Company website mainly to the outside world to understand their business and establish a good corporate image and appropriate to provide certain services to the site. Differences based on industry characteristics and business objectives and main goal of sitting the different group’s corporate website can be broadly divided into:
1. Basic information model: the main customer-oriented, industry or ordinary visitors, to introduce the company's basic information to help establish a corporate image based; are able to provide industry information, or knowledge and information. This type of site is also often vivid metaphor for the enterprise "WEB Catalog".
2. E-type: mainly for suppliers, customers or business products (services), consumer groups, to provide some immediate scope of the enterprise business services or transactions, or for the business service or transaction-based services; this site can be said is in an intermediate stage of e-commerce, as industry characteristics and the breadth of businesses to invest in different depth, which may offer its e-commerce is from the more junior support services, product list to the more advanced online payment of which an stage. Usually the image of this type can be called "on-line XX enterprises." For example, Internet banking, online hotel.
3. Multi-media advertising model: The main customer-facing or enterprise products (services), consumer groups, to promote the company's core brand image or the main products (services) based. Purposes of this type in terms of actual performance or practices relative to general sites, like a print ad or TV ad, hence the "multi-media advertising" to refer to this type of site a little more closely.
In practice, many sites often can not be simply grouped under one type, either a purposes or form they can most likely cover the two or more types for corporate website can be the difference between the type above divided into different parts, each part is basically considered a more comprehensive type of site. Note: Due to the particularity of the Internet companies, where the Internet does not contain information provider or service provider's website. |
