We talk about corporate website's content, is usually described as a static manner, that is, your site should cover basic information, these elements are completed one phase of a long frequent changes, however, only the basic information, the value of the site is difficult to fully demonstrated the rational use of this piece of business enterprise website of its own propaganda position to be able to achieve a multiplier effect.
In a survey conducted by IRIS found that the current corporate website promotions and promotions are also not meet the expectations of users, about half the users surveyed (55%) expressed the hope that their visit to the site from the get free samples and coupons (48%), however, the website provides free samples 22% discount voucher website provides only 19%. It seems, in the development of online promotions, the company website there is great potential.
IRI survey showed that manufacturers provide valuable information for the website more of its inputs and the more efficient. There were a number of enterprises and analysis of construction site personnel vigorously promote the importance of community values, but research shows that consumers visit the manufacturer's Web site is not to the community, to participate in community activities, more professional online communities, business website should be concerned is the most basic elements, namely the user to provide detailed product information and to facilitate contact, increasing publicity efforts, and collect product satisfaction and customer needs feedback.
In addition, corporate website is not only an effective marketing tool, or a user needs access to effective channels of information for the users in their own business collect user feedback information the formulation of marketing important reference value. However, many companies waste site investigation of this good opportunity. While 74% of users surveyed expressed willingness to provide products on the site satisfaction feedback, 50% of users willing to answer product demand and preference issues, but these two types of survey sites provide only 38% and 31, respectively %.
The above website construction enterprises are analyzed in some important, some of the content is the number of enterprises with a certain well-known brand in the networking and network marketing aspect has Jinxing attempt and success experience, worthy of our planning and own corporate website and reference. |
